Anyone Can Do It: Building Coffee Republic from Our Kitchen by Sahar Hashemi, Bobby Hashemi

By Sahar Hashemi, Bobby Hashemi

An individual Can Do It chronicles the beginning and evolution of a winning company dream. starting with the Hashemi siblings' first conversations (when the seed of the belief was once planted) it follows the development of espresso Republic from marketing strategy to the current day. espresso Republic is now worthy round £50m with ninety shops round the UK.

This is a start-up enterprise ebook for actual humans. Sahar and Bobby take the reader step-by-step via each element of beginning and transforming into a enterprise from asking 'why?' and writing the plan to hiring employees and letting pass. The publication is illustrated all through with inspirational anecdotes from their very own adventure. it's a very own tale of dreaming, performing and succeeding supplying a myriad of classes for aspiring marketers and blowing aside the parable that in basic terms 'special' humans commence winning companies.

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Additional info for Anyone Can Do It: Building Coffee Republic from Our Kitchen Table--57 Real-Life Laws on Entrepreneurship

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Sahar was in, and that was the minute that Coffee Republic was born. ----------------------------------------------FACSIMILE: 10:00PM, 5 NOVEMBER 1994 Bobby, I CANNOT believe what I saw today on my Circle Line trip. I had honestly forgotten since my lawyer days how totally grim the take-away offer is. London SO desperately needs NY style espresso bars!! This is how I’ve summed up the status quo: • You leave the tube station on your way to the office. Being the London we know and love, it’s a cold, grey morning.

It’s all so exciting: It feels so right! Sahar ----------------------------------------------We’ve now told you our story. You can see that our idea • Wasn’t novel or original or revolutionary. • We were our own first customers. • We saw the gap in the market. • We didn’t have any particular skills or industry experience. We had found the light bulb. It was all gut-instinct stuff at this stage, but that is all the light bulb stage is about. Our idea felt right on the first night we talked about it, and the next morning it still felt right.

Although anyone can do it, we are not saying that starting a business is for everybody. You have to ask yourself the fundamental question: Am I sure that I really want to be an entrepreneur? It’s wise to think long and hard about whether you want to embark on the journey. It’s not a simple career choice. Starting a business is as much a personal concept as a business one. It’s a lifestyle as much as a career. It’s something that reflects not just what you do, but also who you are. For entrepreneurs the two are often the same thing.

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