By Alexi Venneri
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Extra info for Balls! : 6 rules for winning today's business game (brave, authentic, loud, lovable & spunky!)
Authentic means being real, embracing the business world for what it is and not trying to gloss over the challenges, risks, and dangers we face in today’s global economy. Authentic means remembering that business is mostly about hard work, discipline, the willingness to accept disappointment, and the strength to learn from failure. If that sounds awfully old-fashioned, I plead guilty. But hey, I’m still playing Scrabble—and I don’t have to make up big words to win. Sometimes KISS—keep it simple, stupid—is simply smart.
For me they are one and the same. ” He also believes that life’s too short for head games and ego trips. “Successful businesses encourage collaboration and teamwork,” he says. ” When John says that “trust is the foundation of our business,” he’s not just blowing smoke. He means it. From John’s perspective, trust is the necessary prerequisite for discipline, and discipline is the necessary prerequisite for making a profit. “You can hire a bunch of salespeople and begin generating revenue. That’s easy,” he says.
He persuaded a legion of doubters. He stood up to a large, established telecom. He was named one of Ernst & Young’s Entrepreneurs of the Year. The Better Business Bureau keeps giving him awards. His company has been listed as one of the top five fastest-growing privately held businesses three years running and is now listed in the local Fastest Growing Hall of Fame. He battled the state of Washington. And he won. Lonnie has balls. 14 TLFeBOOK Friendlier Skies In business, being brave often means flying in the face of prevailing wisdom.