By Eric Hoss
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Additional resources for Business Plans Handbook Volume 8
80% iv. 51% (average) 10. Office expense based on $50 supplies per month plus $8 T-1 Internet connection through the Technology Towers. Subsequent years are based on 25 percent and 20 percent increases respectfully. 11. 30 per mile at an average of 300 miles per week for 50 weeks (2 weeks vacation). 12. Travel expense is based on 2 major travels of 800 and 400 miles spending 8 nights a month out of town. Breakfasts, dinners, hotels, and incidentals such as the occasional entertainment of customers estimated at $120/day.
Our annual budget for magazine advertising will be no more than $7,500. We will plan to run a small ad every quarter in two automotive journals: one focused on manufacturing and one focused on distributors. Sales Strategy Our key sales strategy will be to first send out the corporate brochure to highly qualified prospects within the industry. This will be followed closely by a phone call from John Teller to set up a meeting to discuss. In the first few months, John will be taking the e-commerce professional to these meetings so that he/she can demonstrate what they have done in the past and what they can do for the customer.
12. Travel expense is based on 2 major travels of 800 and 400 miles spending 8 nights a month out of town. Breakfasts, dinners, hotels, and incidentals such as the occasional entertainment of customers estimated at $120/day. Subsequent years increase by one third/year. 42 Business Plans Handbook, Volume 8 AFTERMARKET INTERNET APPLICATIONS 13. Organization dues based on membership to the following: i. The HTML Writers’ Guild $100/yr ii. The International Webmasters Association $50/yr 14. Advertising expense based on two ads @ $300 and $325 per month in industry publications to be determined.