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Extra info for CIMA E3 Strategic Management: Objective Test Question Kit
Refreezing. You are the manager of a department that is going over to a new shift system. There has been some resistance to this change from the employees in the department. How can you change the attitude to the change and gain acceptance? 6 A Pay the employees to accept the change. B Get team leaders to instruct others on the benefits of change. C Present the change to them as 'a done deal' and emphasise the fact that there is nothing you can do, much as you want to. D Tell them it is for a 'trial period' and hope they get used to it.
Introduce bureaucratic structures to foster interactive feedback. Understand people in the organisation and their needs. Recognise and encourage potential entrepreneurs. Switch to short term horizons that encourage innovation. 1 KP manufactures and sells a range of cosmetics in its home country. It has four business divisions. Data for its most recent year, and comparative market growth rates for the preceding year is available. Division E F G H Total Group Division E F G H Sales Revenue 20X3 $m 867 1,796 42 963 3,668 Profit (Loss) 20X3 $m 126 468 (17) 187 764 Market Share Market share of largest rival 60% 19% 22% 42% Market growth rate 20X3 0% 8% 38% 18% Market growth rate 20X2 0% 10% 23% 25% 4% 30% 18% 52% Which of the following strategic options should KP investigate first?
Which of the following approaches to change should KYJ adopt? 7 Identify a Champion of Change from within KYJ to lead change Encourage a member of KYJ's management to act as a Change Leader. Appoint a Change Agent to develop KYJ. Engage a team of consultants to instruct KYJ's management on its future direction Pear has recently developed a portable music player, which it has designed and markets exclusively itself. The new device enables users to shop for, download, browse, and listen to music via wireless networking.