Creative Business: Achieving Your Goals Through Creative by Chris & Bills, Tim Genasi

By Chris & Bills, Tim Genasi

While many of us in company have powerful analytic talents, creativity has been undervalued in lots of enterprises. The authors draw recognition to inventive considering and motion and the way this is often used to resolve enterprise difficulties and increase functionality. They convey how a few businesses have completed good fortune due to creativity and supply a step-by-step advisor for corporations and members to develop into extra artistic. The e-book additionally comprises a variety of eventualities that motivate the reader to resolve difficulties imaginatively and to use those inventive techniques to their very own enterprise problems.

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Extra resources for Creative Business: Achieving Your Goals Through Creative Thinking and Action

Sample text

Arguably, this question provoked the strongest response, with some people at a complete loss as to why we asked it at all, as was evidenced by the sudden preponderance of indignant exclamation marks in their responses. ’ to Ian Small’s ‘Silly question! Creativity has nothing to do with nationality, but to do with environment. A poor Tunisian might be truly creative in making a home, a greater achievement for him than Microsoft for Mr. Gates’. Lawrence Gage too, considers nationality to be ‘irrelevant’, going on to say that ‘“necessity being the mother of invention” – the third world countries have a more creative attitude to life and business, sometimes to the dismay of the western world, bound by our blinkered conventions’.

When problems seem insurmountable, we try all sorts of means and ways to change our state. We might think about what we would like to do and sit staring into space. We try reading self-help books, organising brainstorms at work, setting up subgroups and committees and talking long into the night in the hope that some magic bullet will come along. But the truth is that we usually remain stuck and the problem is simply rolled forward like a heavy stone to be carried another day. Sometimes we do not even try to change our fate.

Our competitors keep moving ahead and others increasingly enjoy the recognition that used to be ours. The new product pipeline dries up, efficiency deteriorates, costs soar and service levels plunge. The cost in financial loss, personal stress and suffering can be high if we find ourselves in a position where innovative thinking has evaporated and all new ideas and useful thought begin to vanish. After a while, obstacles come to dominate objectives and we can start to lose perspective and the hope of finding solutions.

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