Customer Fraud and Business Responses by Tian K., Keep B.

By Tian K., Keep B.

In recent times managers of promoting corporations have increasingl complained that buyer fraud is having an important destructive influence о earnings. advertising managers have saw facts that buyers stee or eat items with no cost, utilizing thoughts of deceit that bypas conventional deterrence efforts proven for in-store shoplifting. Howeve they don't have particular details at the number of fraudulent acts th? clients dedicate, the tools that render those acts profitable, and гег sons buyers devote fraud. agents in a few industries, similar to the ir surance undefined/ are below directives from the government t devise how one can deter patron fraud.

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00 on that one item. [The Regional Department Store A’s] markup is ridiculously high—even when it’s on sale. So the second price should be the real price. They make enough money from the people who can afford the higher prices. Megan thinks she is being a smart 12 Emergence of Customer Fraud Activity shopper. If the difference in prices was only a couple dollars, she would not go to the trouble of buying the second item and then returning it. (F, 44) A couple discloses their fraud strategy for dealing with “required” contracts .

As members of the majority of marketers’ target group, these new fraud offenders offer challenges to detection and deterrence that are not met by current systems developed to prevent fraud by employees or professional fraud artists. From customers’ perspectives, customer fraud acts are forms of resistance to structures and practices imposed on them by dominating, powerful marketing organizations. These marketers’ standardization of exchange practices often result in marketplace experiences that individuals view as disadvantageous or unfair to customers or unsatisfactory with respect to providing desired customized offerings or individual treatment.

Social audience is the prime factor in whether a person becomes labeled as deviant” (Dailey 1974, p. 25). Becker’s (1963) argument that society creates deviance has stimulated extensive study of societal reaction to a behavior: Social groups constitute deviance by making rules whose infraction constitutes deviance, and by applying those rules to particular people and labeling them as outsiders. ” The deviant is one to whom that label has been successfully applied; deviant behavior is behavior that people so label.

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